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Paperback, 496 pages, 3rd Asia-Pacific ed Edition
Australia, 02 August 2010
Starting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This text provides students with the theoretical and practical knowledge needed to successfully own and manage a new, small or growing business venture. It covers all of the key concepts and tools needed in both entrepreneurship and small business management. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong, providing students with a truly international perspective.
Table of Contents
Preface. Acknowledgements. PART 1 The nature of small business and entrepreneurship. CHAPTER 1 Entrepreneurship: definition and evolution. CHAPTER 2 The personality of entrepreneurs. CHAPTER 3 Creativity, innovation and entrepreneurship. CHAPTER 4 Small business: definitions and characteristics. PART 2 Getting into business. CHAPTER 5 Options for going into business. CHAPTER 6 Market research and strategy formulation. CHAPTER 7 Preparing a business plan. CHAPTER 7 APPENDIX Sample business plan. CHAPTER 8 Legal issues. CHAPTER 9 Financing new and growing business ventures. CHAPTER 10 Accessing business advice and assistance. CHAPTER 11 Marketing. CHAPTER 12 Operations management. CHAPTER 13 Human resource issues in new and small firms. CHAPTER 14 Financial information and management. PART 4 Selected topics. CHAPTER 15 ICT as a business tool . CHAPTER 16 Managing growth and transition. CHAPTER 17 Corporate entrepreneurship. CHAPTER 18 Contemporary issues in small businessand entrepreneurship.
About the Author
Michael Schaper (BA, MComm, PhD) is an adjunct professor at Curtin BusinessSchool, Curtin University of Technology, Western Australia, and is also deputy chairman of the Australian Competition and Consumer Commission. Michael was previously dean of Murdoch Business School and head of the School of Business at Bond University, and held the foundation professorial chair in Entrepreneurship and Small Business at the University of Newcastle, Australia. He has extensive experience in the area of small business through his previous roles, which have included appointments as Small Business Commissioner for the Australian Capital Territory, and as President of the Small Enterprise Association of Australia and New Zealand. Before his academic career, Michael worked for several years as a professional small business adviser in Australia. In addition, he ran his own business and was involved in numerous other start-up projects. He holds a PhD and a Master of Commerce degree from Curtin University of Technology, as well as a Bachelor of Arts from the University of Western Australia. Michael is the author or co-author of eight books, all in the fi eld of business management, numerous journal articles and has been an occasional columnist for The Australian Financial Review , The Australian and Business Review Weekly . Thierry Volery is Professor of Entrepreneurship and Director of the Swiss Institute for Entrepreneurship and Small Business at the University of St Gallen, Switzerland. From September 1999 until 2002, he was Professor of Entrepreneurship and Management at EM Lyon Business School, France. He was previously a senior lecturer in Entrepreneurship and International Business at Curtin University of Technology in Perth, Western Australia. Thierry has been a visiting professor at the China Europe International Business School (CEIBS) in Shanghai and at the Graduate School of Management, University of Western Australia. He has served on several editorial boards, including the Journal of Small Business Management , the International Small Business Journal , the Journal of Enterprising Culture and the International Journal of Educational Management . He holds a doctorate in business economics and social sciences from the University of Fribourg, Switzerland. His research interests include the nature of entrepreneurial work, the health of entrepreneurs and innovation in small fi rms. Dr Paull Weber comes from a banking background, where he directly managed over 40 staff and a portfolio of high net-worth business owners. He began his academic 'sea change' in 2001, completing an Honours degree, a research Masters degree and his PhD in six years. He has taught management and marketing courses in small business management, entrepreneurship, marketing communications and marketing principles. His research activities have been concentrated in the areas of mature entrepreneurship, lifestyle entrepreneurship, small business success metrics, organisational commitment and intranet effectiveness.Paull has contributed several book chapters, journal articles and case studies in the disciplines of entrepreneurship and tourism. He is currently the lead investigator in a long-term initiative to benchmark small business performance across all industry types in Western Australia. He is also the deputy chair of Business Foundations, a business incubator, advisory and training organisation that assists more than fi ve hundred businesses each year. Dr Kate Lewis is a senior lecturer in the School of Management, and a research associate of the New Zealand Centre for Small and Medium Enterprise Research, at the Wellington campus of Massey University, New Zealand. She is also an associate fellow of the New Zealand Work and Labour Market Institute (Auckland University of Technology) and a vice-president of the Small Enterprise Association of Australia and New Zealand. Her research is primarily focused on entrepreneurship and small fi rms, and she has a particular interest in youth entrepreneurship. Other areas of work include enterprise policy and business assistance, environmental management and small fi rms, gender and entrepreneurship, and entrepreneurial identity.
John Wiley & Sons Australia Ltd
24.0 x 17.0 x 2.0 centimetres (0.91 kg)